A highly concentrated, multi purpose, synthetic liquid laundry detergent made from a carefully selected blend of anionic and nonionic biodegradable surfactants and fluorescent brighteners. Additionally contains a chelant type additive enhancing its use in areas of high mineral concentration water. Equally effective in high or moderate hardness water, low or high temperatures, and low or high alkalinity. Effectively removes greasy soils, without adversely affecting fabric crease-resistance qualities.